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Free Real Estate Agent Templates

Templates for the things listing agents do most: pitch a seller, plan the marketing, prepare a listing, run an open house, and keep the seller updated. Download them as a printable PDF, a fillable PDF or Word. No email or account needed.

These are starting points. Fill in your own details, and adjust them to your brokerage's and state's requirements. They are general guidance, not legal advice.

Free download
Listing presentation template
Agent details, seller goals, comparable homes, pricing, a marketing plan checklist, communication plan, fees and next steps.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to fill it in →

Free download
Listing marketing plan template
A one-to-two page plan for a seller: goals, pricing and timeline, marketing activities, online and in-person steps, and how you will report progress.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to write the plan →

Free download
Single property website content template
Everything to gather before you build a page for one listing: basics, headline, description, features, neighborhood, media, buyer questions and call to action.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to use it →

Free download
Pre-listing checklist
Paperwork, pricing, home preparation, photos and media, marketing setup and go-live steps to finish before a listing goes live.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to use the checklist →

Free download
Open house checklist
What to do a week before, the day before, at the open house and afterward, with a spot for your brokerage's safety guidance.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to run the day →

Free download
Open house sign-in sheet
A printable one-page sign-in sheet with room for a consent line, name, phone, email, whether the visitor has an agent, and notes.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

What to put on it →

Free download
Seller update report
A short weekly update for a listing's seller: activity, showing feedback, what you did, nearby market activity and your recommendation.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to write the update →

Free download
Lead response scripts
Edit-and-paste first replies for text and email, an after-hours auto-reply, a voicemail script, showing confirmations and day 3 and day 7 check-ins.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to respond to leads →

Free download
Listing FAQ worksheet
The questions buyers ask most, with blanks for your answers. Fill it in before you publish so your listing page and AI chat give accurate answers.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

Why it matters →

Free download
Lead follow-up tracker
A one-page tracker for each lead's first reply time, day 1, day 3 and day 7 touches, status and next step.
Fillable PDF: open it in a PDF reader such as Adobe Acrobat Reader to type into the blanks. Some phone and browser previews cannot.
No email or sign-up needed. General guidance, not legal advice. Adjust it to your brokerage’s and local requirements.

How to nurture leads →

Give every listing its own page

ListingFlare builds a branded page for each listing with a photo gallery, a lead form, an AI assistant that answers buyer questions, and a QR code for open houses. Try it free for 14 days.

Start your free trialSee a live example

Common questions

Are these real estate templates really free?

Yes. You can download them without an email address or an account. They are general guidance, not legal advice.

Which format should I pick?

PDF is for printing and filling in by hand. Fillable PDF lets you type into the blanks on screen and then save or print it; open it in a PDF reader such as Adobe Acrobat Reader, because some phone and browser previews do not support typing into forms. Word is for editing on a computer and adding your own branding.

Can I use these instead of my brokerage's forms?

Follow your brokerage's required forms, disclosures and policies first. Use these for the parts your brokerage leaves to you, and adjust them to your brokerage's and your state's requirements.

Do the templates include prices or statistics?

No. They have blanks for your own details and numbers, and nothing is prefilled.

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